---
name: marketing-uniqueness-gate
description: Score a draft against recent published posts and unpublished drafts for repetition before anyone publishes it. Use when a marketing post, newsletter item or social draft is about to go to a human for approval.
license: MIT
---

# Marketing uniqueness gate

Check that a draft says something your audience has not already read from you, and is not about to.

## Inputs

- The draft.
- Recent published posts on the same channels, for example the last month or the last twenty posts.
- The unpublished draft queue: drafts that are written but not yet published.

If either list cannot be read in full, say so and stop. Do not score against part of a list as if it were all of it.

## Compare

Compare the draft with each earlier post and each queued draft on:

- **Claim**: the main point it makes.
- **Hook**: its opening line or angle.
- **Example**: the story, case or figure it leans on.
- **Ask**: what it asks the reader to do.
- **Wording**: phrases reused word for word.

## Score

Give the draft one result:

- **Duplicate**: the same claim and hook as an earlier post or draft, or largely the same text.
- **Near-duplicate**: the same claim with a new hook, or a new claim built on a reused example and reused wording.
- **Distinct**: no earlier post or draft shares its claim and its hook.

For every Duplicate or Near-duplicate, name the post or draft it overlaps with.

## Act

- **Duplicate**: drop it, or rewrite it around a new claim and score it again.
- **Near-duplicate**: rewrite the parts that overlap, then score it again.
- **Distinct**: pass it on.

## Report to the human

Give the result, the overlaps, and four options: publish, adjust, hold or drop. The human decides. This skill never publishes, schedules or sends anything.

## Rules

- Do not invent engagement, reach or traffic numbers, and do not predict them. Quote real numbers only with their source, or leave them out.
- Score the words of the draft, not the topic it belongs to: two drafts on one topic can both be distinct.